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New Product Strategy Lean Canvas

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We hope you like this new product strategy canvas from the My Product Roadmap team. Use this template as a business planning template to showcase the key phases of your project or strategy plan and the major milestones to get there.

Watch this video and see how easy it is to get going with your new product strategy today.

With a clearly defined market and a vision for the direction and growth of the business, product management can get to work defining a product strategy. This is a challenging task as it requires product managers to carefully consider the right combination of market dynamics, customer needs, financial goals, and corporate strategy. It is through the distillation of these factors that the product manager must define:

  • A product vision and value proposition that addresses target customer need and strongly positions the product in the market
  • A pricing and licensing model that aligns with the revenue model and financial goals of the corporate strategy
  • The features and investments in innovation that will address the specific problems of your target customers and deliver value against your competitors in the market.

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