A buyer persona is a semi-fictional archetype of your ideal customer. Buyer personas are constructed from multiple information sources that help you better understand who they are and what they care about. That includes everything from market research, attending relevant industry events and most importantly of all, insights learned during face-to-face meetings or conversations directly with your existing customers and prospective buyers.
A well-defined buyer persona captures critical facets of your the buyer's status and thought process, including demographics, behavior patterns, motivations, and goals. The more detailed these are, the better.
Buyer personas provide tremendous structure and insight for driving everything from sales, to product strategy and roadmap investments, helping to highlight the most beneficial investments in time, product development resource and go-to-market strategy alignment across your business. As a result, your product will be easier to sell, you will become more competitive and you will more easily grow revenues and market share for your product.